I have discovered a wonderful secret when it comes to retail innovation. I have found a treasure trove of innovation from a platform that I will be covering and sharing more about in my blog. Of course, in addition to the other regular cool innovations that I find ( or prototype). Despite the fact that the companies on the platform are smaller than the top-tier commerce sites, their innovations are many and given the right spotlight, I am sure will teach the larger sites a thing or 2 or 3.. Here goes the first one.. and its mind blowingly good.
I was delighted to be invited by the simply brilliant BBC Radio’s Mark Forest Show to debate those fantastic( or horrid) self-checkout machines and we ended up revolutionizing Grocery shopping..maybe..
Asda is one of those companies with a unique opportunity when it comes to digital. When it comes to their Asda George Kiosk, they have done a great job to digitize the collection process for their click and collect service from the website. Unfortunately they didn’t go far enough, which has produced a somewhat chaotic result. Hopefully this is a great example for others considering what their MVP product should consist of.
L’oreal have released a new amazing app that replicates the in-store makeup counter using an iPhone. They have been so pleased with the success that they are rolling the app out into their cosmetics counters to digitize the in-store makeup shopping experience.
I have had a few people commenting or emailing me over the last few weeks saying that in-store technology is not effective for engaging customers. They are wrong. Here’s my answer.
Continue reading “How HP’s digital Kiosk is better than beer”
Following on from some of my previous posts, I was asked a really startling question that made me think hard. (Thanks Chris!) Why does anyone actually need a kiosk?… Isn’t it just technology for technologies sake?
My opinion is that kiosks are amazingly powerful and valuable but only work in the certain situations and only if they have been executed to perfection.
McDonalds have been really quiet for a while on the innovation front, but they have finally shown their colours in Australia when it comes to rolling out unique in-store technology in the form of their new “Gourmet Burger” order Touch Screen
This weekend, in the pursuit of finding even more amazing digital experiences, I took a trip to Argos’ new digital store that has opened in Tottenham Court Road, London. I was amazed and impressed by what I saw. Here is why.
Being digital doesn’t need to be complex. I saw a great example of digital simplicity on a recent visit to John Lewis’ flagship Oxford Street Store. Here is the full experience documented in this post. Is this great customer service or a missed opportunity to excite?
In the fight to stay competitive brands are using every possible weapon at their disposal. A relatively recent weapon of choice is the impressive large scale touch screen kiosks that let customers go online to shop whilst still instore.