Analytics Developer and Conversion Specialist for Web and App
Paypoint, the 26,700 strong convenience store payment network announced a massive step forward today. From early October, you will be able to purchase digital vouchers for popular video games networks using cash at your local newsagents.
Continue reading “Digital Highstreet: Paypoint starts selling e-currency”
Over the past few months I have worked hard on a massively innovative project with a very forward thinking large company; a couple of hardware vendors and supporting companies. I have been excited, stressed, and most of all very excited with the result. Even though you may not hear about the project, since it’s under NDA, here are some of the notes I took to share with the readers of the blog about how to innovate with large companies
Continue reading “4 Lessons Learned from Innovating with Large Companies”
The challenge with coming up with new in-store ideas, is that generally most retail stores look at what other stores are doing. When it comes to technology, we need to look at other sectors which focus on selling to consumers to find the really disruptive ideas. For me, cruise ships are a massively interesting sector. Here’s why:
Continue reading “Smart Cruise Ship tech shows where M-commerce is heading”
The first major high street in the world has rolled out iBeacons across every one of its shops. That street is Regent Street, London, UK. So why is the Queen and Crown Estate so interested in this tech? Here’s why:
Continue reading “iBeacons: Why Regents Street became the smartest street in the world”
Since its Friday, I am going to introduce a new segment to the blog, which explains a piece of technology in hopefully simple terms. For now, I will call this segment Quick Guide ( until I can think of something less Microsoft-esque or you suggest something cool) First up- what are iBeacons?
A breakthrough in cross-channel marketing happened today, but not a lot of people have not yet realised the impact that it will have. For the first time, there is a direct correlation between seeing digital facebook adverts and an increase in in-store footfall.
Continue reading “IKEA proves that all channels are united ( at least partially)”
One Stop, the convenience store chain owned by Tesco has announced a roll out of their new in-store mobile coupons delivered by SMS and Email.
Continue reading “Tesco’s One Stop goes for mobile couponing”
Being digital doesn’t need to be complex. I saw a great example of digital simplicity on a recent visit to John Lewis’ flagship Oxford Street Store. Here is the full experience documented in this post. Is this great customer service or a missed opportunity to excite?
Continue reading “Simple Digital Style John Lewis’ digital queue manager”
Babak Parviz, one of the minds behind Google Glass who has just left the company to be VP at Amazon, has been announced as a keynote speaker at this year’s Apps World Europe, from November 12-13 at the ExCeL, London.
Continue reading “Google Glass pioneer Babak Parviz confirmed to speak at Apps World”
This weekend I was fortunate to be able to go along to a Google Glass Foundry event where developers were allowed to get their hands dirty developing apps for the Google Glass Platform. Here is a brief rundown of the technology for those of you who haven’t yet heard about this amazing piece of tech. Continue reading “Google Glass: A Guide for non-techies”
