Westminster council in London have announced they are unleashing their latest weapon in the war
against parking offenders by rolling out a trial of their first 14 drones licensed to issue parking tickets to the public.
Continue reading “Westminster council is trialling drones to issue parking tickets”
Cancer Research, the massive UK charity, have done a world first and taken the contactless revolution to the next step by accepting contactless payment donations via their shop window.
Continue reading “World First: Cancer Research’s Contactless Donation Window”
There was a new colour on London’s Highstreets yesterday. Some of London’s iconic red telephone boxes have now gone green.
Continue reading “Rise of Street Digital: London’s iconic telephone boxes power up”
Wembley Stadium have announced the first step in in its digitization of the stadium experience. They have fitted its super famous arch with the world’s fastest-response LED lighting system. The arch will also respond to things in the stadium such as crowd noise, goals scored and even social media.
Continue reading “Wembley Stadium’s Arch becomes giant digital display canvas”
After a few days of Apple tech, I thought it would be good to show that there are other potential solutions using Beacon Technology. Hands down, my favourite of the moment has to be PayPal’s solution for how Beacons are going to change our lives. ( and they are out now in the UK)
Continue reading “PayPal’s Beacon shines the way for instore payments”
The first major high street in the world has rolled out iBeacons across every one of its shops. That street is Regent Street, London, UK. So why is the Queen and Crown Estate so interested in this tech? Here’s why:
Continue reading “iBeacons: Why Regents Street became the smartest street in the world”
A breakthrough in cross-channel marketing happened today, but not a lot of people have not yet realised the impact that it will have. For the first time, there is a direct correlation between seeing digital facebook adverts and an increase in in-store footfall.
Continue reading “IKEA proves that all channels are united ( at least partially)”
One Stop, the convenience store chain owned by Tesco has announced a roll out of their new in-store mobile coupons delivered by SMS and Email.
Continue reading “Tesco’s One Stop goes for mobile couponing”
We are riding the wave of the digital revolution and already most industries are seeing major repercussions. The advertising industry has done a staggering job at not only embracing digital and surfing the medium to the extremes. Enter the world of DOOH – Digital Out of Home Advertising.
Continue reading “Say DOOH La la – Digital Out of Home Advertising is awesome”
Bus stops are pretty much every where in the UK. Clear Channel, the outdoor UK advertising signs provider, innovated back in 2012 by rolling out over 10,000 NFC/ QR Code enabled digital advertising boards at bus stops around the country.
Continue reading “Digital NFC/QR Bus Stop Advertising screens”