If you are scouting around to find innovative companies in the retail sector, then the small chains in the streets around Oxford Street, London are a preverbal treasure trove of ideas.
These shops have the combined ambition to be the next super chain, coupled with the cashflow and cost focus of a small business. They can’t invest in tech, unless if helps the bottom line or generates an interest.
East Street Restaurant is one of the bevy of new restaurants that offer East Asian Street Food. With only 5 or 6 stores in the group, this chain is big enough to be doing some digital elements.
After last week’s post on a kiosk feedback form, I thought I would post an example of a “Digital QR Feedback Form”
What it does:
At the end of an amazing meal, they hand out a feedback form, with a qr code on it. They offer users a chance to win £100 in exchange for feedback.
Does it work?
I am not sure it does. I didn’t use it. Mainly because when I scanned the qr code, I was presented with a non- mobile webpage.
If they made the feedback form work nicely on mobile, I am sure they would get a much higher response rate and more juicy feedback from visitors to the restaurant.
- Printed Feedback form with QR code and Url
- Online web form integrated into a desktop website.