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Asda George’s Click and Collect Kiosk is a missed opportunity

Asda is one of those companies with a unique opportunity when it comes to digital. When it comes to their Asda George Kiosk, they have done a great job to digitize the collection process for their click and collect service from the website. Unfortunately they didn’t go far enough,  which has produced a somewhat chaotic result. Hopefully this is a great example for others considering what their MVP product should consist of.

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