As some of you know April 21st is the date when Google’s new update is launched which will kill your search ranking if your site isn’t mobile optimized. Here’s how to fix it in time:
Cancer Research, the massive UK charity, have done a world first and taken the contactless revolution to the next step by accepting contactless payment donations via their shop window.
Asda is one of those companies with a unique opportunity when it comes to digital. When it comes to their Asda George Kiosk, they have done a great job to digitize the collection process for their click and collect service from the website. Unfortunately they didn’t go far enough, which has produced a somewhat chaotic result. Hopefully this is a great example for others considering what their MVP product should consist of.
I am currently working on an in-store innovation project with a retail brand and one of the terms that keeps cropping up is ‘Asset swelling ‘. Since Google doesn’t seem to know about it, I thought I would have a go at explaining it.
L’oreal have released a new amazing app that replicates the in-store makeup counter using an iPhone. They have been so pleased with the success that they are rolling the app out into their cosmetics counters to digitize the in-store makeup shopping experience.
Since the blog is starting to get noticed, we are being sent hardware to review. When it comes to in-store hardware, I have discovered problem number 1, people don’t understand new hardware unless they have seen it working in stores. What to do? Introducing our Hardware Review Manifesto.
Continue reading “The ConnectedWindow.com hardware review manifesto”
One of the largest hurdles that come with using technology in store is that it is very hard to measure. What tools are there to help? First up is Google’s ‘Universal Analytics’ which allows you to measure anything in store. ( even the kitchen sink)
Continue reading “Measuring the fridge using Google Universal Analytics”
Now that the dust has settled on Apple’s launch of its stellar payment service in the US of A. Here are the best video summaries of what it does and how to use it.
Continue reading “The best video summaries of the Apple Pay launch”
I have had a few people commenting or emailing me over the last few weeks saying that in-store technology is not effective for engaging customers. They are wrong. Here’s my answer.
Continue reading “How HP’s digital Kiosk is better than beer”
Following on from some of my previous posts, I was asked a really startling question that made me think hard. (Thanks Chris!) Why does anyone actually need a kiosk?… Isn’t it just technology for technologies sake?
My opinion is that kiosks are amazingly powerful and valuable but only work in the certain situations and only if they have been executed to perfection.