L’oreal have released a new amazing app that replicates the in-store makeup counter using an iPhone. They have been so pleased with the success that they are rolling the app out into their cosmetics counters to digitize the in-store makeup shopping experience.
Since the blog is starting to get noticed, we are being sent hardware to review. When it comes to in-store hardware, I have discovered problem number 1, people don’t understand new hardware unless they have seen it working in stores. What to do? Introducing our Hardware Review Manifesto.
Continue reading “The ConnectedWindow.com hardware review manifesto”
One of the largest hurdles that come with using technology in store is that it is very hard to measure. What tools are there to help? First up is Google’s ‘Universal Analytics’ which allows you to measure anything in store. ( even the kitchen sink)
Continue reading “Measuring the fridge using Google Universal Analytics”
Now that the dust has settled on Apple’s launch of its stellar payment service in the US of A. Here are the best video summaries of what it does and how to use it.
Continue reading “The best video summaries of the Apple Pay launch”
I have had a few people commenting or emailing me over the last few weeks saying that in-store technology is not effective for engaging customers. They are wrong. Here’s my answer.
Continue reading “How HP’s digital Kiosk is better than beer”
Following on from some of my previous posts, I was asked a really startling question that made me think hard. (Thanks Chris!) Why does anyone actually need a kiosk?… Isn’t it just technology for technologies sake?
My opinion is that kiosks are amazingly powerful and valuable but only work in the certain situations and only if they have been executed to perfection.
Tesco seem to be getting ready to show their hand when it comes to creating a mobile digital wallet/loyalty combination. Continue reading “Tesco trialling Digital Mobile Wallet for in store payment”
There was a new colour on London’s Highstreets yesterday. Some of London’s iconic red telephone boxes have now gone green.
McDonalds have been really quiet for a while on the innovation front, but they have finally shown their colours in Australia when it comes to rolling out unique in-store technology in the form of their new “Gourmet Burger” order Touch Screen
O2, Vodafone, and EE have all got together along with Carrier billing provider Boku, to allow you to to pay for your packet of crisps at your local store using nothing more than your mobile phone number.
Continue reading “Mobile Networks: Phone Numbers are the next big in-store payment tool”