The first major high street in the world has rolled out iBeacons across every one of its shops. That street is Regent Street, London, UK. So why is the Queen and Crown Estate so interested in this tech? Here’s why:
Continue reading “iBeacons: Why Regents Street became the smartest street in the world”
Since its Friday, I am going to introduce a new segment to the blog, which explains a piece of technology in hopefully simple terms. For now, I will call this segment Quick Guide ( until I can think of something less Microsoft-esque or you suggest something cool) First up- what are iBeacons?
Continue reading “Quick Guide: What are iBeacons?”
A breakthrough in cross-channel marketing happened today, but not a lot of people have not yet realised the impact that it will have. For the first time, there is a direct correlation between seeing digital facebook adverts and an increase in in-store footfall.
Continue reading “IKEA proves that all channels are united ( at least partially)”
This weekend, in the pursuit of finding even more amazing digital experiences, I took a trip to Argos’ new digital store that has opened in Tottenham Court Road, London. I was amazed and impressed by what I saw. Here is why.
One Stop, the convenience store chain owned by Tesco has announced a roll out of their new in-store mobile coupons delivered by SMS and Email.
Continue reading “Tesco’s One Stop goes for mobile couponing”
We recently did a post on Flypay’s fantastic instore payment app which was really popular. Some of you contacted me to say you aren’t able to experience it first-hand as you don’t have a Wahaca restaurant nearby. So as you asked, here is a walkthrough of the experience, let me know if you want other walkthrough experiences and I can add it to my growing list of post ideas.
Continue reading “Walkthrough of Flypay’s genius mobile payment experience”
Being digital doesn’t need to be complex. I saw a great example of digital simplicity on a recent visit to John Lewis’ flagship Oxford Street Store. Here is the full experience documented in this post. Is this great customer service or a missed opportunity to excite?
Continue reading “Simple Digital Style John Lewis’ digital queue manager”
Babak Parviz, one of the minds behind Google Glass who has just left the company to be VP at Amazon, has been announced as a keynote speaker at this year’s Apps World Europe, from November 12-13 at the ExCeL, London.
Continue reading “Google Glass pioneer Babak Parviz confirmed to speak at Apps World”
Google Glass’s simplistic design belies the power and thought that has gone into it. Despite its small size, its packed full of sensors which provide new ways to interact with the user that have never been possible before. Here is a combined list of all the sensors ( so far ) that Google Glass has.
Continue reading “Google Glass: A Sensor-ific list of all its sensors”
This weekend I was fortunate to be able to go along to a Google Glass Foundry event where developers were allowed to get their hands dirty developing apps for the Google Glass Platform. Here is a brief rundown of the technology for those of you who haven’t yet heard about this amazing piece of tech. Continue reading “Google Glass: A Guide for non-techies”