Now that we are approaching our 500th visitor to the blog, I thought it would be a good time to put down in ink about why I set it up. Firstly to make sure I stay on topic but also to keep me motivated on this journey that I am embarking on.
So far I have talked about new digital tools that are able to help the retailer to engage with customers. The problem is that Digital in retail means that there are a bucket load of new threats.. including Showrooming.
We are riding the wave of the digital revolution and already most industries are seeing major repercussions. The advertising industry has done a staggering job at not only embracing digital and surfing the medium to the extremes. Enter the world of DOOH – Digital Out of Home Advertising.Continue reading “Say DOOH La la – Digital Out of Home Advertising is awesome”
Wahaca has rolled out mobile bill payments via an App in the past few months. I finally had a chance to road test it. Its delicious. Continue reading “Chilli Hot NFC/ QR App Bill Payments at Wahaca”
If there is one fruit that is as close to perfect it would be the banana. Everyone loves bananas, it comes with its own packaging, and is super simple. Starbucks’ mobile payment and loyalty app is the digital banana.. And its also amazing. Continue reading “Why Starbucks is the Big Banana when it comes to Digital Payments instore”
In the fight to stay competitive brands are using every possible weapon at their disposal. A relatively recent weapon of choice is the impressive large scale touch screen kiosks that let customers go online to shop whilst still instore.
Like it or loathe it, the Supermarkets “Self-Checkout” kiosks are one of the flagships of the digital revolution in our shops. Lets look at it quickly and see where its going.
There is nothing worse than being stuck in a queue at a bank when you should be on your precious lunchtime.
Here is some great guidance on how retailers can improve their conversion and experience in-store ( check out the bottom 2 lines)
Brands can benefit by offering in-store:
- Connected Marketing. Offering visitors relevant products based on what they have purchased before.
- Presence Awareness– Who is in the store and where are they going?
- Product Handling – What is the product they are handling?
- Personalised Recommendations- What can you offer that is just for them?
Thanks for the lovely insights on in-store digital marketing by MedallionRetail.com.