Grant Kemp

All Saints – Mac Desktop based In-store Window

About All Saints Digital Strategy

All-Saints, the British Fashion Retailer, is one of the current companies looking to push the envelope of using digital in fashion.

Their CEO, William Kim, was recruited from digital stalwart, Burberry. In Feb 2013, Kim did a fascinating interview with the telegraph where he talked about his digital vision for All-Saints.

When it comes to in-store technologies the current vanguard is the use of in-store lcds. One of my favourite usages is Selfridges Beauty counters.

Shopping Phase

1 . Activation

Works because:

Its a natural evolution of the static image based point of sale. Replacing a static image of a model with a moving image of a model shot beautifully.
Cheap to integrate – by building in a standard television lcd into the stand, you can incorporate enhanced content.
Non- intrusive to the customer purchase experience.

Examples in Pictures

Chanel’s main beauty counter has a beautiful video lcd panel as the focus of their stand.

Nars liked the video lcd so much, they used 3 of them to welcome customers onto their stand.