I have discovered a wonderful secret when it comes to retail innovation. I have found a treasure trove of innovation from a platform that I will be covering and sharing more about in my blog. Of course, in addition to the other regular cool innovations that I find ( or prototype). Despite the fact that the companies on the platform are smaller than the top-tier commerce sites, their innovations are many and given the right spotlight, I am sure will teach the larger sites a thing or 2 or 3.. Here goes the first one.. and its mind blowingly good.
Being digital doesn’t need to be complex. I saw a great example of digital simplicity on a recent visit to John Lewis’ flagship Oxford Street Store. Here is the full experience documented in this post. Is this great customer service or a missed opportunity to excite?
Ikea is the marmite of furniture stores.. people either love or loathe them. For me personally, I have moved from tolerating them to actually kind of enjoying the experience.. but thats the subject of another post.
On my last trip to IKEA in Wembley, North London I realised just how much IKEA have embraced technology to improve efficiency and market to customers.
About All Saints Digital Strategy
All-Saints, the British Fashion Retailer, is one of the current companies looking to push the envelope of using digital in fashion.
Their CEO, William Kim, was recruited from digital stalwart, Burberry. In Feb 2013, Kim did a fascinating interview with the telegraph where he talked about his digital vision for All-Saints.