We are kicking off a new segment on the blog, where we get advice from top innovators who can share some of their tips that helped to put their head above the crowd and got them noticed. Last week, we announced Ometria, the smart data marketing platform, would be the first shortlist for the Magento innovation award.
From an innovation standpoint, I was interested in deep diving into how Ometria had managed to make innovation work so well, whilst avoiding the modern pitfalls and be able to help make so much more money for clients.
I spoke with their CEO and Founder, Ivan Mazour(@IvanMazour), a serial entrepreneur with some really great tips on innovation. Here goes!