New year = time to innovate. I am delighted to say that our Google Analytics(GA) implementation has just got a little bit smarter this week. One of my work buddies and I have rolled out our innovation project so we can easily track the results of development releases in GA, automatically. We call this Google Analytics Development Annotations(GADA) and its the start of our journey to making GA more powerful, faster and more useful.
Google Analytics Annotations are one of the most awesome and powerful features in the analytics kit bag, but the problem is that they are so often ignored. I personally love the features and power that come from them and it’s frustrating to see this crucial bit of Google Analytics so often skipped over. I thought I would create a quick guide about Google Analytics Annotations and why they are the proverbial missing link between WHAT google analytics tells you is happening on a website, and WHY it is happening.
One of the largest hurdles that come with using technology in store is that it is very hard to measure. What tools are there to help? First up is Google’s ‘Universal Analytics’ which allows you to measure anything in store. ( even the kitchen sink)
Continue reading “Measuring the fridge using Google Universal Analytics”