If there is one fruit that is as close to perfect it would be the banana. Everyone loves bananas, it comes with its own packaging, and is super simple. Starbucks’ mobile payment and loyalty app is the digital banana.. And its also amazing. Continue reading “Why Starbucks is the Big Banana when it comes to Digital Payments instore”
In the fight to stay competitive brands are using every possible weapon at their disposal. A relatively recent weapon of choice is the impressive large scale touch screen kiosks that let customers go online to shop whilst still instore.
Like it or loathe it, the Supermarkets “Self-Checkout” kiosks are one of the flagships of the digital revolution in our shops. Lets look at it quickly and see where its going.
There is nothing worse than being stuck in a queue at a bank when you should be on your precious lunchtime.
Here is some great guidance on how retailers can improve their conversion and experience in-store ( check out the bottom 2 lines)
Brands can benefit by offering in-store:
- Connected Marketing. Offering visitors relevant products based on what they have purchased before.
- Presence Awareness– Who is in the store and where are they going?
- Product Handling – What is the product they are handling?
- Personalised Recommendations- What can you offer that is just for them?
Thanks for the lovely insights on in-store digital marketing by MedallionRetail.com.
Bus stops are pretty much every where in the UK. Clear Channel, the outdoor UK advertising signs provider, innovated back in 2012 by rolling out over 10,000 NFC/ QR Code enabled digital advertising boards at bus stops around the country.
Ikea is the marmite of furniture stores.. people either love or loathe them. For me personally, I have moved from tolerating them to actually kind of enjoying the experience.. but thats the subject of another post.
On my last trip to IKEA in Wembley, North London I realised just how much IKEA have embraced technology to improve efficiency and market to customers.
If you are scouting around to find innovative companies in the retail sector, then the small chains in the streets around Oxford Street, London are a preverbal treasure trove of ideas.
These shops have the combined ambition to be the next super chain, coupled with the cashflow and cost focus of a small business. They can’t invest in tech, unless if helps the bottom line or generates an interest.
East Street Restaurant is one of the bevy of new restaurants that offer East Asian Street Food. With only 5 or 6 stores in the group, this chain is big enough to be doing some digital elements.
After last week’s post on a kiosk feedback form, I thought I would post an example of a “Digital QR Feedback Form”
What it does:
At the end of an amazing meal, they hand out a feedback form, with a qr code on it. They offer users a chance to win £100 in exchange for feedback.
Does it work?
I am not sure it does. I didn’t use it. Mainly because when I scanned the qr code, I was presented with a non- mobile webpage.
If they made the feedback form work nicely on mobile, I am sure they would get a much higher response rate and more juicy feedback from visitors to the restaurant.
- Printed Feedback form with QR code and Url
- Online web form integrated into a desktop website.
On the weekend, I popped down to Westminster lodge for a swim, and I was chuffed to see that Everyone Active ( the Health Club management company) had put in digital Kiosks to collect feedback from visitors.